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I wrote this blog post with Naomi Murphy-King, Head of Delivery in PPS, to outline our strategic direction. If this blog post is too long and you can’t be bothered to read it – these two stickers serendipitously placed next to each other on my laptop perfectly capture the essence of our strategy. Recently we’ve…
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TL; DR: Effective nudges through digital prevention are hard to nail, and so much is about influencing and ‘boosting’ the wider environment. I reflect on my experience in the GP waiting room, brag about my local grassroot activism, and sum up some of our work quantifying the benefits and value of digital prevention. Over the…
Irina Pencheva 